Mukesh Ambani and Muraleedharan will work together Reliance made a plan against coca-cola
read on the appReliance Industries, a company led by Mukesh Ambani, is rapidly expanding its portfolio. The group is currently eyeing the soft drinks business in the country. Where
Reliance competes with established companies like Coca-Cola and PepsiCo. Keeping this in mind, Reliance Consumer Products Limited (RCPL) has recently acquired contracts or
acquisitions with many companies. According to the report, RCPL has contracted with Muttiah Muralitharan's company Ceylon Beverage International. The Sri Lankan company will handle
co-packaging of cans of Reliance's soft drink brand Campa Cola. Also read: This favorite stock of Jhunjhunwala has announced dividend, know how much profit will be made on 1 share
ceylon may set up packaging unit in india
A person with knowledge of the matter on the condition of anonymity said that in the same agreement the Sri Lankan
company may also be given the distribution rights of Reliance Consumer's energy drinks and juices. Reliance is currently eyeing the country's Rs 67,000 crore beverage market. Let
us tell you, Ceylon Beverages International can also set up its packaging units in India. Due to which Campa Cola will not need to import cans. Currently, Campa Cola is being
imported from Sri Lanka in cans. Reliance Consumer has tied up with a number of Indian manufacturing and distribution companies to ramp up Campa Cola. These companies include Asian
Beverages and Kali Aerated Water Works of Tamil Nadu. Now this new partnership has created a stir in the beverage market. Under this partnership, Muraleedharan's brands Ceylon
Beverages' energy brand and juice brand will be sold to Reliance Retail. However, no official announcement has been made on this whole issue yet. Let me tell you, Ceylon Beverages,
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the company of veteran cricketer Muralitharan, was established in 2020. At present, this company can make 300 million cans annually.
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